The primary importance of a newsletter is to maintain ongoing connection with contacts and existing customers. Newsletters help to build on existing relationships. By providing relevant technical information, business tips or real-world advice demonstrates how your company can help customers improve their own performance.

The sections of this course are:

  • Email / Newsletter signups
  • Welcome email
  • Design
  • Frequency & timing
  • Content best practices
  • What to measure

You’ll leave this course with:

  • Your workbook full of ideas on how to create and measure your newsletter campaigns to help you meet your business goals.