07.0 Target Personas

$ 39.99

To be successful in sales and marketing your business, you need to understand the audience you’re trying to attract. Learn the best approach to discovering the characteristics and attributes of your ideal customer and how to use this information to create your target personas – “real people” with faces, names, goals and challenges.



A company’s target persona, (also known as a target customer or avatar) is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

This course on Target Persona will provide details on how to identify and create your target persona, and will help you direct your marketing efforts to attract the right customer to your product or service.

The sections of this course are:

  • What is a target persona
  • Why have target personas
  • How to create target personas
  • Target persona examples

You’ll leave this course with:

  • A target persona worksheet
  • Examples of target personas
  • Sample target persona questions