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02.0 Digital Marketing Essentials

by Alfredo Chu | Dec 23, 2018 | Marketing

My Business Skills Digital Marketing Essentials course for small business owners creative entrepreneurs

This course will provide you with an overview of all of the elements of Digital Marketing and how they work together to create your online presence.

The sections of this course are:

  • Target Personas
  • Role of the Website
  • Search Engine Optimization (SEO)
  • Calls to Action (CTA)
  • Social Media

You’ll leave this course with:

  • A digital marketing glossary
  • Target persona worksheet
  • Website assessment checklist
  • SEO worksheet
  • 5 steps to the perfect call to action

Course Content

Expand All | Collapse All
Lessons Status
1

02.00 – Course Overview

2

02.01 – Digital Marketing Overview
  • 02.01 – DME – Section Video
  • 02.01 – DME – Digital Marketing Glossary PDF

3

02.02 – DME Target Persona
  • 02.02 – DME -Section Video
  • 02.02 – DME – Target Personas PDF

4

02.03 – DME Role of the Website
  • 02.03 – DME – Section Video
  • 02.03 – DME – Website Assessment PDF
  • 02.03 – DME – Website Creation Checklist PDF

5

02.04 – DME Search Engine Optimization
  • 02.04 – DME – Section Video
  • 02.04 – DME – SEO Audit Checklist PDF
  • 02.04 – DME – SEO Audit Worksheet PDF

6

02.05 – DME Calls to Action
  • 02.05 – DME – Section Video
  • 02.05 – DME – CTA – 5 Steps to the Perfect Call to Action PDF

7

02.06 – DME Social Media & Content Calendar
  • 02.06 – DME – Section Video
  • 02.06 – DME – Content Calendar XLS

PERSONALIZED LEARNING:

- Business Planning Course & A Coach


- Website Best Practices Course & A Coach


- SEO Course & A Coach


INDIVIDUAL BUSINESS COURSES

- 01.0 Business Planning


- 02.0 Digital Marketing Essentials


- 03.0 Finding Your Why


- 05.0 Newsletters


- 06.0 Search Engine Optimization


- 07.0 Target Personas


- 08.0 Website Best Practice



02.00 – Course Overview
02.01 – Digital Marketing Overview
  • 02.01 – DME – Section Video
  • 02.01 – DME – Digital Marketing Glossary PDF
02.02 – DME Target Persona
  • 02.02 – DME -Section Video
  • 02.02 – DME – Target Personas PDF
02.03 – DME Role of the Website
  • 02.03 – DME – Section Video
  • 02.03 – DME – Website Assessment PDF
  • 02.03 – DME – Website Creation Checklist PDF
02.04 – DME Search Engine Optimization
  • 02.04 – DME – Section Video
  • 02.04 – DME – SEO Audit Checklist PDF
  • 02.04 – DME – SEO Audit Worksheet PDF
02.05 – DME Calls to Action
  • 02.05 – DME – Section Video
  • 02.05 – DME – CTA – 5 Steps to the Perfect Call to Action PDF
02.06 – DME Social Media & Content Calendar
  • 02.06 – DME – Section Video
  • 02.06 – DME – Content Calendar XLS
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