The primary importance of a newsletter is to maintain ongoing connection with contacts and existing customers. Newsletters help to build on existing relationships. By providing relevant technical information, business tips or real-world advice demonstrates how your company can help customers improve their own performance.
The sections of this course are:
- Email / Newsletter signups
- Welcome email
- Frequency & timing
- Content best practices
- What to measure
You’ll leave this course with:
- Your workbook full of ideas on how to create and measure your newsletter campaigns to help you meet your business goals.